DIGITAL ADVERTISING
WEB & VIDEO WALL & KIOSK

T-MOBILE
SAMSUNG VIBRANT
VIDEO WALL, WEB, & KIOSK

ACD | UX DESIGNER | MOTION ART DIRECTOR
concepts, photo, video, production

CREDITS:

ROLES: Associate Creative Director, Art/Video Director, UX / Designer
CLIENTS: Publicis Seattle (formerly In the West), T-Mobile, Samsung 

The Samsung Vibrant was the first Super AMOLED screen of its kind. T-Mobile also preloaded the most vibrant movie of all time Avatar on the phone when it shipped. Also loaded were tons of apps and features that gave the Samsung Vibrant its name. Brightest screen, HD display, and most entertainment.

1

DIRECTION

I was asked to concept a video wall experience and kiosk attract loop centered on Avatar and the Samsung Vibrant. The animation concept took the viewer into the phone through the UI to enter a world inspired by Avatar. The 3D animation was sent out for Straitface Studios to complete as I guided them with careful art direction and design support.

2

DESIGN PROCESS

I concepted several ideas from the Avatar world and kept with the Avatar blue that is found within the movie. The marketing brief included secondary requirements to design for several applications, a kiosk UI and UXUI architecture for web interaction. I opted to design a bright flash of light which gave the impression of just how vibrant the Super AMOLED screen was.

3

ADDITIONAL INFO

An additional need was for web UXUI which required announcement pages, signup pages, ad tiles, and marquees and several concepts for them. I worked with a copywriter and also led art direction as an ACD for all UX and development. Wireframes were created by The Garrigan Lyman Group.

BELOW:
Animation created for the 9-Panel in-store video wall.

BELOW:
Web hub designs for landing page, announcement page, and 360° viewer.

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BELOW: 
In-store kiosk design and interaction screens. I wanted a touch screen option to feel different so I added a fake fingerprint scan simulation to enter the Avatar experience on the screen.

BELOW: 
I created the early concept explorations below which became a mashup toward the direction the client wanted to go.

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