CREATIVE & VIDEO DIRECTOR |
concepts, motion, production, sound
ABOUT THIS PROJECT:
Rite Aid hired Pixelfire, and Pixelfire hired me to direct, creative consult, and design themes for a video wall playlist for a Beverly Hills grand opening event.
Coverage video showing content in store and behind the scenes photos and process development.
Video wall assembly with content being tested.
Designs and additional concepts of the work demonstrated above and also not shown. Orginially we had footage we shot in the local area but we were victim to theft and lost most of it and had to reshoot a NW Backwoods idea due to budget constraints and time crunch.
Branded looks I came up with. I also completed motion studies of these concepts to see how well we could match the wood paneling fixtures in the store and test way-finding to direct the content SKU varieties for future marketing involvement. Though it was well recieved, the client wanted a complete ambient approach.