PRUDENTIAL LOBBY

CONCEPT ARTIST | ART DIRECTOR
motion, production

ABOUT THE PROJECT: 
I was hired with Pixelfrie to lead and develop concepts for a presentation and engage with Prudential involving their new lobby video wall installation. As a concept artist, I created several concepts and they chose many for ongoing rotational needs.

BELOW: 
Coverage edit I made of the sports we created for this lobby installation.

DOORWAYS TO OPEN LANDSCAPES: 
A field of doors floating in space which open to reveal full panoramic lanscape shot composited with doors that lead into other landscapes–all from a one-point perspective.
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TYPOGRAPHY: 
A typographic reveal spelling out names of people, places, and things from the Shadows. Colorful lights change the shadows direction and intensity on the words.

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SEAMLESS PANELS: 
A typographic reveal spelling out names of people, places, and things from the Shadows. Colorful lights change the direction and intensity of the shadow on the words.

UNDERWATER CITY: 
3D underwater city constructed. Drop buildings into the water and watch a metropolis come to life. (Yes that is the James Bond Car.)

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ADDITIONAL CONCEPTS: 
Magic Wall, Cinemagraph Caverns, Stop Motion Flowers, Chinese Lanterns, View from the El Train, Aerial Chicago, Elevator Ride to the Top of Prudential One Building, Kinect Interactive Experience.

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