VIDEO WALL DESIGN

PRUDENTIAL LOBBY

CONCEPT ARTIST | ART DIRECTOR
motion, production

ABOUT THE PROJECT: 
I was hired with Pixelfrie to lead and develop concepts for a presentation and engage with Prudential involving their new lobby video wall installation. As a concept artist, I created several concepts and they chose many for ongoing rotational needs.

BELOW: 
Coverage edit I made of the sports we created for this lobby installation.

DOORWAYS TO OPEN LANDSCAPES: 
A field of doors floating in space which open to reveal full panoramic lanscape shot composited with doors that lead into other landscapes–all from a one-point perspective.
Mobirise
Mobirise
Mobirise
Mobirise
Mobirise

TYPOGRAPHY: 
A typographic reveal spelling out names of people, places, and things from the Shadows. Colorful lights change the shadows direction and intensity on the words.

Mobirise
Mobirise
Mobirise
Mobirise
Mobirise
SEAMLESS PANELS: 
I noticed the wall was surrounded by grey toned panels which were difficult to merge into the beauty content, We needed a way to reveal the content and unveil so I designed the idea of having a faux wall appear and reappear which the client was very pleased with.

UNDERWATER CITY: 
3D underwater city constructed. Drop buildings into water and watch a metropolis come to life. (Yes that is the James Bond Car.)

Mobirise
Mobirise
Mobirise
Mobirise
Mobirise

ADDITIONAL CONCEPTS: 
Magic Wall, Cinemagraph Caverns, Stop Motion Flowers, Chinese Lanterns, View from the El Train, Aerial Chicago, Elevator Ride to the Top of Prudential One Building, Kinect Interactive Experience.

© Copyright 2019 Chad Wixom Media - All Rights Reserved