PROJECT LEAD | ART DIRECTION | CONCEPT | MOTION & VIDEO DIRECTION
2D-3D design, animation, shooting, pre-post production
This project could be filed under directing as I presented, pitched andI led concept direction, content creation, and also created massive video & motion graphic themes for The Microsoft Store retail video wall. Primarily, we used After Effects, Cinema 4D, Maya, and Photoshop to create, strategize and retain viewership with a creative focus on customer engagement and brand extensions though marketing channels. These themes are massive in sheer file size and dimension ( 28,800px x 1080px * 2 ), so they are difficult to show.
Demo reel I created to show some of the work.
As a sidebar. We were flown down to LA for a briefing and shortly after returning, I was asked to take the lead prior to the concept development stage while our client side creative director had to part from the project for paternity leave. I led pitch, concept and presentation meetings and also created motion graphics in a highly secured environment with a team. Each week, I met with the directors and producers of the product shoot to keep the team on target through a hectic deadline schedule. I also worked with the VP and strategy marketing team for all Microsoft stores where I presented concepts to both them, product owners, and shareholders which filled a 14 minute playlist and contained motion of the conceptual boards below:
MARCOM, BIG PRODUCT SHOT, DOMINOS, SKATE–LIFESTYLE, COMMERCIAL AND A PRODUCT REVEAL