PIONEERING and UX
Early on, we had to navigate a massive pioneering effort because technology which runs the stores today is vastly different. Everything had to be done by hand and often one person doing it all. These themes were massive in pixel dimension and difficult to manage. Imagine opening Photoshop and After Effects reaching the limitations that we didn't even know the program had! Assets given were not large enough to meet the needs of each theme so many had to be recreated or customized to plan for even the simplest of layouts. As demands and needs grew, we developed our own internal tools and teams to help resize and plan content for over 30 stores with different layouts.