CREATIVE DIRECTION and ART DIRECTION
The primary budget for this project was for editorial photography. From this, we were asked to piggy-back a secondary video execution and Pixelfire included me as an all-in-one creative to also handle that. I created and presented several rounds of concepts for the video and photography needs for OOH and web. Continual client engagement and communication involved careful planning of details, casting, wardrobe, re-working concepts and thinking through creative decisions aligned from mood boards, style frames, and initial designs which the client had to choose from. Leveraging client style direction proved to be a large time saver.