VIDEO WALL DESIGN

CDOC
WELCOME
CENTER

PROJECT LEAD | ART DIRECTOR | VIDEO DIRECTOR
design, concepts, video, motion, production

Credit:

Microsoft, Run Studios, i2e LLC, Pixelfire

1

Creative Director, Presenter

I presented 2 rounds of content onsite and won the work by extending briefs and continual client engagement and communication with Microsoft internal support. Post procurement details involved planning, re-working several concepts and designing mood boards, style frames and animatics. Video proofs were created for each check-in stage during post production.

2

Visual Concept, Motion Designer, Compositing

I created initial designs and presented and pitched content on behalf of Pixelfire. This was 6 week project which had four stages of check-ins and approvals from each revision of script, of storyboard, of edit and of final production with sound, graphics, and video. The visual concepting was shared between art direction and writing.

3

Directing, Producing

I was in charge of directing video talent, pre-interviews, coaching reads, working with camera crews and determining sound design. I allocated budget for my partner and I on staggered payment terms with Run Studios through Pixelfire. I also put together shooting schedules, shot lists, researched locations and worked with on-site video wall installation planning and content teams, sound composers, video and sound engineers.

BELOW: 
CDOC Center showing one frame from the completed video. 


FURTHER
:
Presentation slides and production shots. Final video cannot be viewed due to security. Call Microsoft Security for a tour.

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